01
Overview
Led an end-to-end digital transformation for Kassam Trading Company, a rice and spices export-import business, combining business development, digital marketing, e-commerce planning, workflow design, and the development of a centralized trade-management application.
Also helped establish NBMT Trading as a sister company, creating additional operational flexibility and new opportunities for international market expansion. This was a real business transformation initiative, not a standalone website or social-media effort.
02
The Business Problem
KTC relied on traditional, fragmented processes to manage orders, customers, documents, communication, and sales outreach. The business needed a modern operational backbone:
- A more professional digital presence
- End-to-end visibility into the order lifecycle
- Centralized customer and trade records
- Improved outreach and email management
- Modern sales channels to grow order inquiries
- A scalable structure spanning KTC and NBMT Trading
03
My Role
- Business Development & Digital Transformation Lead
- Product Designer & Application Developer
- Digital Marketing & E-commerce Strategist
04
Research & Planning
Grounded the initiative in market and operational research before building:
- Structured NBMT Trading as a strategic sister company and defined its positioning
- Developed digital growth strategies for both KTC and NBMT Trading
- Established a consistent, professional brand direction
- Researched competitors, export markets, customer segments, and digital sales opportunities
- Planned scalable business processes for international expansion
05
Customer Journey
Defined the complete KTC customer and order journey, from the moment an order is confirmed through fulfillment and closure, and documented it in the “KTC Order Tracker: User Journey.” Real business operations were translated into application requirements, statuses, and workflows.
- Customer onboarding and order creation
- Document collection and payment tracking
- Shipping updates and delivery
- Order closure and record-keeping
06
Platform Features
07
Technical Architecture
Built and refined the platform on a modern full-stack foundation, reviewing and simplifying a complex multi-page codebase, aligning it to the approved user journey, and improving overall maintainability.
Frontend
React · TypeScript · Vercel
Backend
Supabase · PostgreSQL · Edge Functions
Delivery
GitHub · PR workflow · Env secrets
- Used Supabase for database, authentication, secrets, and Edge Functions
- Connected frontend workflows to backend services
- Managed production configuration securely through environment secrets
- Validated and deployed function updates while keeping GitHub and production in sync
- Isolated changes into focused branches and pull requests to protect unrelated work
08
Digital Marketing & E-commerce
Social & digital presence. Established and managed professional Instagram and LinkedIn accounts with content pillars, posting schedules, product showcases, and brand storytelling, strengthening credibility and B2B lead generation.
E-commerce strategy. Developed an Amazon Marketplace expansion plan covering product positioning, keywords, logistics, and fulfillment, with optimized listings for rice and spice products and future paths through Alibaba, Global Sources, email, and paid advertising.
09
Challenges & Solutions
Multi-mailbox Zoho integration. Integrated multiple KTC and NBMT mailboxes (Bushra, Sultan, trading@, export@, nazima.piracha@nbmttrading.com) alongside the existing Brevo route into the CRM's Compose Outreach feature, configuring OAuth self-client access, exchanging authorization codes, storing credentials securely in Supabase, and building mailbox-specific credential routing without disrupting existing senders.
Production debugging. Diagnosed an INVALID_INPUT error affecting emails from NBMT mailboxes. After ruling out recipient addresses, traced it to the shared Zoho PDF attachment payload:
- Updated the upload request to Zoho's required multipart format
- Limited attachment metadata to storeName, attachmentName, and attachmentPath
- Added validation for incomplete attachment uploads and normalized email addresses
- Ran lint and production-build checks, shipped via reviewed GitHub PRs, and verified the corrected Edge Function in production
10
Outcomes & Impact
- Transformed fragmented processes into a centralized digital workflow
- Created a working foundation for tracking customers, orders, communications, shipments, and documents
- Connected multiple company mailboxes into one outreach system
- Improved operational visibility and consistency
- Established modern social, e-commerce, and B2B sales channels
- Built scalable infrastructure for future automation, reporting, and growth
Verified results (to be confirmed)
[ ]
Customer / company records
[ ]
Orders tracked
[ ]
Email accounts integrated
[ ]
Increase in inquiries / leads
[ ]
Instagram audience growth
[ ]
LinkedIn reach / connections
[ ]
Amazon listings prepared
[ ]
Reduction in manual time
11
Skills & Technologies
Skills
Technologies & Tools
12
Future Improvements
- Automated reporting and analytics dashboards
- Workflow automation for repetitive order and outreach steps
- Deeper e-commerce integration across marketplaces
- Expanded role-based access and audit trails