Portfolio / Index
BushraParacha.
Information Systems & Applied Mathematics · Stony Brook University
Product Operations & Business Strategy | Building CRM Systems, AI Workflows & Data-Driven Products
I'm an Information Systems and Applied Mathematics & Statistics graduate from Stony Brook University, now a TechX Product & Technology Intern at Daraz, where I build AI automations and product solutions that power the company's AI transformation. I work at the intersection of product, business strategy, and data, from a full-stack export CRM and multi-mailbox outreach integrations to AI-assisted development and applied statistical analysis. I focus on turning complex, manual processes into clear, scalable digital products.
Full-stack builderRegressions in RCRM architectAI workflowsFigma prototyperB2B growth
Sep 2026 – Present
CurrentTechX Intern, Product & Technology
Daraz · Karachi, Pakistan
Building AI automations and product solutions that power Daraz's AI transformation, from concept through development, UAT, and launch, while running cross-functional discovery across Gamification, Commercial, GenOps, and Logistics teams to identify high-impact automation opportunities.
Jun 2023 – Present
CurrentProduct Manager, Business Systems & AI Automation
Part-timeKassam Trading Company · Karachi, Pakistan
Own an internal CRM supporting 300+ buyers across 22+ countries, built with React, Supabase, and PostgreSQL, with automated outreach across Brevo, WhatsApp Business, and Make.com supporting $3M+ in annual operations.
Consumer Behavior & Market Analysis Extern
Beats by Dre · Remote
Analyzed Gen Z behavior, pricing sensitivity, and product preferences, turning research into product positioning and marketing recommendations for stakeholders.
Student Assistant
Stony Brook University Graduate School · Stony Brook, NY
Managed graduate operations across Slate, PeopleSoft, and OnBase while maintaining accurate records and improving administrative workflows.
Teaching Assistant
Stony Brook University · Stony Brook, NY
Supported Applied Mathematics and Information Systems coursework through office hours, assignment feedback, and individualized instruction.
Product Operations✦Business Strategy✦Data Analytics✦AI Workflows✦Systems Engineering✦CRM Systems✦
Product Operations✦Business Strategy✦Data Analytics✦AI Workflows✦Systems Engineering✦CRM Systems✦
ISE 331 · Research Paper
Credential Theft & Identity-Based Attacks
Identity SecurityMFAZero Trust
An in-depth analysis of modern credential theft vectors including phishing, MFA fatigue, infostealer malware, and session hijacking, with coverage of Zero Trust and phishing-resistant defenses.
ISE 305 · Group Presentation
Cybersecurity Vulnerability Risk Tracker (VRT)
Risk TrackingDatabase DesignSecurity
A full database-backed system for tracking and scoring cybersecurity vulnerabilities. Combines relational data modeling with security-domain knowledge.
Chapter 02
Data Analytics & Statistics
AMS 315 · Individual Project
One-Predictor Linear Regression Analysis
ROLS RegressionANOVAData Imputation
OLS regression analysis on a 630-observation dataset using R. Includes missing-data imputation via the MICE bootstrap method, ANOVA table generation, scatter-plot visualization, and 95%/99% confidence intervals for the slope.
AMS 315 · Project 2
Multiple Regression & GxE Interaction Analysis
RRegressionModel Selection
R-based statistics project analyzing environmental and genetic variables using multiple regression, Box-Cox transformation, stepwise model selection, residual plots, adjusted R-squared, BIC, and ANOVA results.
Chapter 03
Database Design
ISE 305 · Presentation
Cybersecurity VRT: Relational System
Database DesignMS AccessSQL
Designed a relational database system for tracking cybersecurity vulnerabilities, affected systems, patching progress, team assignments, and risk scores using MS Access and SQL queries.
Database Design · Tables
ISE 305 Tables & RDM
RDMTablesPK/FKMS Access
Documented the relational table structures, primary keys, foreign keys, field types, and implemented MS Access relationships for the vulnerability risk tracker database.
Final Project · RDM & Forms
ISE 305 Final Project RDM & Forms
Final RDMFormsRelationshipsDatabase
Created the final relational data model and Access form documentation, including systems, vulnerabilities, patches, teams, assignments, and parent-child form relationships.
Chapter 04
AI & Cloud Computing
Group Project · Presentation
Agentic Financial Workflow Using AWS Bedrock
AWS BedrockPrompt EngineeringAgentic AIFinTech
Built an AI-driven financial analysis pipeline using AWS Bedrock. Roles spanned prompt engineering, data engineering, and financial analysis, automating KPI tracking, reporting, and decision workflows with large language models and cloud infrastructure.
Research Paper
AI in Healthcare: Applications, Impact & Ethics
Artificial IntelligenceHealthcareEthicsResearch
A research paper examining how artificial intelligence is reshaping healthcare, spanning clinical applications, measurable impact on outcomes and operations, and the ethical considerations around bias, privacy, transparency, and accountability.
Chapter 05
Systems Engineering & Product Management
ISE 393 · Project Charter
Navigate: Student Success & Campus Navigation App
Project CharterRequirements Eng.Stakeholder AnalysisRisk Management
A formal project charter for a Stony Brook University campus navigation and student-success application. Documents scope, stakeholder analysis, requirements, risk assessment, and project milestones following systems-engineering methodology.
CSE 323 · Figma Prototype
Fitness Tracker App Design
FigmaUI/UX DesignPrototypingMobile App
A mobile fitness-tracker app prototype designed in Figma to help users track wellness goals, activity progress, and personal health habits. Highlights user flows, mobile UI layouts, clean navigation, and interactive product design.
Chapter 06
Business Strategy & Analytics
CEO Report · Strategic Analysis
Beats: Strategic Insights from Customer Survey
Market ResearchSurvey AnalysisStrategic PlanningConsumer Insights
A data-driven CEO-level report analyzing Beats headphone consumer-survey data across budget tiers, usage contexts, genres, and brand-loyalty segments. Recommends a three-tier product and marketing strategy based on identified feature gaps.
KTC & NBMT Trading · Case Study
Kassam Trading Company: Digital Transformation & Trade Platform
Digital TransformationFull-StackSupabaseCRMProduct StrategyB2B
Led an end-to-end digital transformation for Kassam Trading Company, a rice and spices export-import business, and helped establish NBMT Trading as a sister company. Built a centralized React/TypeScript + Supabase trade-management CRM, designed the full order-to-fulfillment customer journey, integrated multiple Zoho mailboxes for B2B outreach, and launched modern social, e-commerce, and sales channels.